You have only one chance to make the First Impression!
We at iConcepts believe that the First Impression works, however in the contemporary business world the pure design is just not enough unless... coupled together with a well done Usability design.
This is why our usability engineers do their homework way before the creative direction hits the Graphic Designers. Pages layout along with element (images, texts, special content etc.) placeholders are carefully pinned to the front-face so the final vision delivers a STRONG MESSAGE to the visitor.